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Mmesoma lives with a rare condition called scoliosis, a condition affecting an estimated 3%of the world’s population, often brings with it not only physical challenges but also the pain of societal rejection and misunderstanding. Mmesoma’s story is one of quiet resilience—a young woman who, despite enduring countless rejections due to her scoliosis, has faced each setback with grace and determination. For Imaulé, her journey was not a flaw to be hidden but a powerful story to be told. She was, without question, absolutely perfect for us. By choosing Mmesoma as the face of Imaulé Obirin, we are standing against a culture that too often excludes and overlooking those who do not fit narrow standards. We celebrate her strength, her authenticity, and her unwavering spirit. At Imaulé, we believe that true elegance is found in the courage to embrace one’s unique journey. Diversity is not a passing trend but a principle woven deeply into the fabric of our identity. Mmesoma’s journey is a reminder that beauty is not about fitting in but about standing proudly in one’s truth. At Imaulé, we are not just creating fashion; we are building a home—a place where every story is embraced with empathyand every voice is heard with compassion. This is more than a collection; it is a community where diversity is honoured, where courage is woven into every seam, and where authenticity shines above all. Mmesoma is not just the face of our brand—she is the soul of our vision.